001
BRAND RATIONALE
Branding is defined story telling. Lets define the story to be told – the beliefs, the benefits, the features and the customer experience. You don’t need to be big business to have a big brand.
BRANDING GRAPHIC DESIGN ILLUSTRATION
SEEING THE BIG PICTURE
BRANDING IS THE ART OF STORY TELLING. To successfully portray a story we first need to understand that all the parts to that story are often broken down and conveyed to the public in pieces.
A logo is a symbol that simply represents all the pieces of information about a brand.
A logo is a symbol that simply represents all the pieces of information about a brand.
WHAT DO I DO?
CRAFT A VISUAL STORY FOR YOUR BUSINESS
JUST AS A CAR NEEDS MANY PARTS TO FUNCTION WELL AS A WHOLE, SO DOES THE BRAND OF A BUSINESS. NO MATTER YOUR SIZE THE STORY OF WHO YOU ARE AND WHAT YOU OFFER MUST BE CLEARLY CONVEYED AND EASILY UNDERSTOOD BY YOUR CUSTOMERS.
WHAT I HAVE TO OFFER
CREATIVITY THAT HAS VALUE
WITH 20 YEARS EXPERIENCE, I HAVE DEVELOPED MY CRAFT TO CREATE SYMBOLS OF BEAUTY AND PURPOSE IN THE SIMPLEST MANNER POSSIBLE. SYMBOLS THAT HAVE DEEPER MEANING AND BECOME PART OF A BIGGER STORY THAT IS EXPRESSED TO YOUR CUSTOMERS. WHAT DOES THAT MEAN FOR YOU? MORE BANG FOR YOUR BUCK.
002
IDENTITY & LOGO
The visual representation of your brand. Designing the logo and supporting graphics, the typefaces and layouts created for a professional and consistent message.
003
SIGNAGE
Custom designed to suit your business location, strong visibility and reflect your branding styles. Directional systems for way finding. Wall graphics for impact.
005
PUBLICATIONS
Annual reports, magazines, books, newsletters and annuals/year books.
007
BROCHURES
Promotional, prospectus, sales and product catalogues. Direct mail flyers and information booklets.
006
ADVERTISING
Creative campaigns. Strategic messaging, through print and digital media insertion such as news related publications and street based promotions like billboards, transport graphics (eg. bus and tram) and light box advertising.
008
TRADE & EVENTS
Be seen and heard at trade shows, events and exhibitions with custom branded backdrops, posters, brochures and giveaways.
012
MURALS
Wall graphics stand out in retail to sell your brand or product, or enhance the work environment with brand related messaging.
009
ILLUSTRATION
A unique and individual way to tell a story. Created in a style appropriate for the project. Provides an opportunity to create strategic content not achievable in a photograph. Uses are limitless.
010
PACKAGING
Stand out on the shelf. Product labelling, creative packaging using materials based on product requirements.
011
STATIONERY
All collateral such as: letterhead, business cards, invoice template, with comps, notepads. Digital versions and print. Editable templates.